Sports Website Logo: Raise Your Voice
The goal was to develop an iconic logo for a sports news and opinion resource. The website allows sports enthusiasts to provide insight and commentary, while connecting with other fans across the globe. The client wanted something that was unique, yet fit into the visual language of what their ideal clients were being drawn to.
The logo pulls from the imagery of a pennant flag; a symbol that embodies the idea of rooting for a team. The symbol integrates the letters 'f' and 'p', the initials of the company. It provides a bold, strong, and impactful visual identity as the basis of the brand.
All client communication was handled by M Agency. Feedback was provided on the icon throughout the process and the text lockup was produced by other members of the team.
I was responsible for the iconic FP logo development.